Popovici Nițu Stoica & Asociații advises Oresa on the sale of Via Trend and Snack 4U to Cris-Tim Family Holding

Popovici Nițu Stoica & Asociații has advised Oresa, the Swedish family-owned investment company, and the founders of Via Trend on the sale of Via Trend Ready Meals and its wholly owned subsidiary Snack 4U Concept to Cris-Tim Family Holding, the Bucharest Stock Exchange-listed food group, which will take full ownership of both companies. The sale agreement was signed on 2 October 2026.

Via Trend and Snack 4U own the Daniela’s, Paparude and Snack 4U brands; Snack 4U is Romania’s largest sandwich producer.

PNSA worked alongside the sellers throughout the exit, from structuring and the drafting and negotiation of the transaction documents through to signing, including the competition and foreign investment screening aspects.

The transaction was signed with both the Romanian Competition Council clearance and the foreign investment screening approval already in place, leaving only customary closing conditions to be met.

The PNSA team was led by Silviu Stoica (Partner), working with Valentin Creata (Partner), Roxana Chiscop (Senior Associate) and Daniela Sitaru (Associate). Raluca Rusu (Tax Partner) advised on the tax aspects and Mihaela Ion (Competition Partner) advised on the competition aspects.

Oresa has backed Via Trend since 2021 and added Snack 4U to the group the following year. PNSA has worked alongside Oresa and the Via Trend group on the Snack 4U acquisition as well.

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