February 26, 2025 09:30 
bpv GRIGORESCU ȘTEFĂNICĂ advised the Romanian retail media company FOOTPRINTS AI on its latest investment round led by Catalyst Romania Fund II, with participation from Seedblink retail investors.
This round of investment aims to support the international expansion plans of Footprints’ AI-powered retail media platform, which helps offline retailers identify new potential customers and anticipate their consumer behaviour by analysing data from online and offline sources in a unified manner.
"We have accompanied Footprints AI and its founders on their journey with business and legal advice since the early days of the company. We are glad to see that reputable investors believe in their vision, product and team. We are pleased to have been involved in this latest milestone and leverage both our transaction experience and our technology expertise to help the deal advance and complete," said Cătălin Grigorescu, managing partner, bpv GRIGORESCU ȘTEFĂNICĂ.
“bpv GRIGORESCU ȘTEFĂNICĂ has been with Footprints AI since the beginning of 2017, providing us with the strategic expertise needed in a complex, new field where advanced technologies, data and AI define the future. Our partnership is natural, based on trust and shared vision, and choosing them for this new phase of our company came naturally”, said Dan Mărculescu, CEO of Footprints AI.
The team included Catalin Grigorescu, managing partner and head of the technology transaction practice and Matei Tomi, associate in the corporate transactions practice.
